Bill Wong
With over 30 years of experience in transpacific ocean freight, Bill Wong is the driving force behind ETDETA Global Logistics. His career began in the early 1990s, where he served in vessel agency roles for major ocean carriers including APL, COSCO, SEALAND, and P&O. These roles provided him with deep, hands-on experience in container operations and international trade logistics.
In 2005, Bill founded ETDETA with a service-first vision: to simplify global freight forwarding for businesses navigating complex supply chains. Under his leadership, the company delivers integrated, end-to-end logistics solutions that are efficient, reliable, and built around client needs.
As the company’s chief strategist, Bill is known for his precision, long-term mindset, and deep commitment to understanding importer challenges. His leadership continues to shape the quality and consistency of our service to North American clients.
Paul AY
Paul AY brings more than 30 years of experience in Asia-Pacific shipping and logistics. Having worked with Evergreen, Yang Ming, and KMTC, Paul developed operational mastery in port management, cargo flow optimization, and regional freight coordination. Born into a family deeply rooted in the shipping industry, Paul combines traditional know-how with a modern logistics mindset.
As co-founder of ETDETA, he oversees all operational processes and ensures that every shipment—no matter how complex—is handled with speed, accuracy, and care. His strategic oversight is key to the company’s reputation for reliability across diverse trade routes.